National Museum
of American Jewish History
Environmental Graphics
Location
Philadelphia, Pennsylvania
Client
Ennead Architects
Publications and Recognitions
American Institute of Graphic Arts (AIGA)
Design Genius (Bloomsbury)
Society for Experiential Graphic Design (SEGD)
The project’s graphic design consultants were responsible for all environmental graphics, wayfinding, and donor recognition sign requirements. The project scope includes informational, identification, directional, donor recognition, and code-related signs for the building exterior, as well as for all interior spaces such as admissions lobby, exhibition galleries, education center, library, classrooms, conference rooms, offices, collections and exhibition storage, museum shop, café, and staff lounge.
The National Museum for American Jewish History’s logotype, fabricated from water-jet cut stainless steel and applied to various architectural surfaces, is used as a large-scale sculptural form for the institution’s main, secondary, and admissions identifications. The program also relies upon a distinctive panel system using translucent glass and imagery to identify specific floors and exhibition themes, coding each floor with its own, unique visual identity.