building identification modern typography
building identification modern typography
building identification modern typography
building identification modern typography
building identification modern typography
This striking, 5-story, 110,000-square-foot, multi-tenant, office property–Centra at MetroPark–consists of a modernist building composition of dark grey and clear glass and an asymmetrical tree-like column supporting the extended fourth floor, providing a unique structural design element.

As part of a new graphic program for the renovated building, large-scale environmental graphics were developed for the main building identification. 4-foot high, white outline letters for the building name and address–186 Centra, located on a low-profile pedestal, create a dramatic contrast against the building's main facade of reflective grey glass and are visible from the main access road to the office park. Individual outline letters and numbers are also used throughout the campus as identification elements for specific buildings and parking areas.

This comprehensive program addresses exterior and interior identification, directional, and retail tenant sign requirements that provide a consistent typographic treatment for all public and non-public information throughout the Centra office building complex.

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Centra at MetroPark

Environmental Graphics

Location

Metropark, New Jersey

Client

Kohn Pedersen Fox Associates

Designer

Douglas Morris

Publications and Recognitions

American Institute of Graphic Arts (AIGA)
Society for Environmental Graphic Design (SEGD)

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