Poulin + Morris designed a comprehensive environmental graphics and wayfinding sign program for the renovation of the ABC News headquarters located at West 66th Street in Manhattan’s Upper West Side. Along with bringing the headquarter’s sign program into code compliance, the designers created an environmental graphics program that celebrates the varied aspects of ABC News production, including editing, production, and broadcast.
A cohesive visual identity utilizing an aspirational color palette, large-scale imagery, typography, and photography, highlights the history and cultural significance of the ABC News brand. Elevator lobby murals feature floor directories and wayfinding information along with dynamic intersecting arcs and croppings of the ABC News logotype while incorporating the ABC News’ slogan, “More Americans choose ABC News to see the whole picture.” Adjacent to the elevator murals, wall surfaces are adorned with floor-to-ceiling photographic assemblages featuring images of news program anchors and correspondents in notable broadcast moments throughout the years. Current, popular news programs including
Good Morning America
World News with Diane Sawyer
What Would You Do?
are among the shows highlighted in the murals and assemblages, along with prominent personalities throughout ABC News’ history including Peter Jennings, Barbara Walters, Charles Gibson, Katie Couric, Robin Roberts, Christiane Amanpour, and Diane Sawyer.
Layered with the large-scale arcs are croppings of the various news programs’ logotypes, quotes culled from the ABC News mission statement, and behind-the-scenes photography which line the corridors of the Executive level. Candid images of notable journalists and world leaders also reveal ABC production crews, cameramen, and lighting and audio technicians, to illustrate ABC News’ integrated team effort required for successful news production.
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ABC News Headquarters
New York, New York
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