Designed by Pickard Chilton Architects, 300 North LaSalle continues the extraordinary tradition of Chicago architecture by reshaping and redefining the city skyline, as well as the north bank of the Chicago River. This 60-story, 1.3-million-square-foot building is comprised of 57 office tenant floors and an offering of first-class amenities, including a 3-level, 225-car underground private parking garage, restaurant, fitness center, and conference center.

A comprehensive environmental graphics and wayfinding sign program was designed for all public and non-public areas of the building. The scope of the program includes main identification, lobby identification, tenant directory, tenant identification, service-related, and code-related signs. In keeping with the architectural material palette of the building, glass, stainless steel, painted aluminum, and painted photopolymer are used for all sign types found throughout the building.