GSO Graphics, Inc., a full-service reprographics company, needed a comprehensive branding and graphic identity program that would function as their primary sales and marketing tool in an extremely competitive market. The program includes stationery, administrative forms, purchase order books, and a sales brochure with individual data sheets for each available service, and is anchored by a bold, red dot logotype which appears on all stationery elements, forms, and brochures.
GSO’s clients and employees can quickly and easily label outgoing packages with the logotype in the form of self-adhesive labels; once branded, these parcels serve as roving advertisements as foot messengers move them through New York City streets and subways.
GSO’s clients and employees can quickly and easily label outgoing packages with the logotype in the form of self-adhesive labels; once branded, these parcels serve as roving advertisements as foot messengers move them through New York City streets and subways.