Born more than a century ago from the heart of New York's Jewish Community, the Jewish Board of Family and Children’s Services (JBFCS) has grown into an organization that provides support and care for New York City's diverse communities and distinctive neighborhoods. As one of the United States largest nonprofit mental health and social service agencies, JBFCS promotes well-being, resilience, and self-sufficiency for individuals and families in need through its more than 175 distinct programs. The depth and breadth of their programming is matched only by the diversity of the population they serve. The spirit of “an organized expression of neighborly feeling" thrives in JBFCS, as it continues to extend a helping hand to those most in need of care, support, and a clear vision of a path forward.
Poulin + Morris was commissioned to design an environmental graphics program to further brand, as well as enhance, their newly renovated corporate offices located in midtown Manhattan. A series of wall murals located throughout the public spaces evoke the human spirit that thrives within JBFCS by allowing the viewer to literally come ‘face to face’ with the JBFCS community. The murals are composed of multiple portraits of individuals, made up of over-scaled CMYK-colored halftone dots that create an optical, textural visual dynamic that celebrates the rich diversity of the community it serves. The program relies upon a color palette culled from an interiors palette developed by the project architect, BKSK Architects.
The design team’s visual solutions function as meaningful and memorable symbols for visitors and employees alike, reinforcing JBFCS’ visual branding messages. The solutions are sincere and enlivening; not only to inspire, but to connect with the spirit, energy, and diversity of the organization.